Most Consultants Are Building in the Dark
You know how to solve the problem. You've delivered results before. But somewhere between "I can help" and "here's what I charge," everything gets fuzzy.
Your offer changes with every conversation
Someone asks "can you also..." and you say yes. There's no clear line between what's included and what's not.
You build what clients ask for. Ad hoc custom work. Your pricing is fuzzy and revenue is unpredictable.
Content gets engagement but not conversations
You're posting on LinkedIn hoping someone raises their hand. Sometimes they like it. Rarely do they book a call.
Your messaging is generic because it's not built from proof. You avoid outreach because it feels misaligned.
Sales calls feel like hoping, not leading
You go into discovery calls without a framework. You don't know how to extend an offer cleanly.
You don't track deals, so there's no follow-up discipline. Things slip through the cracks.
The real cost
Every engagement starts from scratch. Every pricing conversation is a negotiation. Every pipeline moment is reactive, not systematic.
The Cost of Building Without a System
Every month you operate without a locked offer, tested message, and defined sales motion, you're leaving money on the table. Here's what keeps happening:
Revenue stays unpredictable
You can't forecast income because every project is custom. You're either scrambling for work or drowning in delivery with no capacity to sell.
You keep undercharging
Without a clear value proposition and pricing framework, you default to what you charged last time or what the client suggests. The gap between your value and your price keeps widening.
Growth requires more hours
Every new client means starting from scratch. Building the proposal. Customizing the scope. There's no leverage, no compounding. You trade time for money, indefinitely.
Good clients slip through the cracks
You have conversations that go nowhere because you don't follow up systematically. Warm leads cool off. Opportunities die in your inbox because there's no pipeline discipline.
The Real Cost
If you're undercharging by $3,000 per client and close 12 clients a year, at a minimum that's $36,000 left on the table. Every year.
And that's before we count the deals that fell through because you didn't follow up, or the prospects who went elsewhere because your offer wasn't clear enough to remember.
Lock Your Offer. Test Your Message. Start Selling.
This isn't a course you consume. It's a build-and-ship system that takes you from "I think I know what I'm selling" to real conversations with real prospects.
Lock the Offer
One signature offer. Clear deliverables. Locked scope. Pricing mapped to value and capacity. Capacity guardrails that protect your margin and sanity.
Test the Message
Hand-raiser content that generates conversations. A pipeline system you can see and track. Re-engagement flows that work. Instrumented feedback loops so you know what's landing.
Sell the Work
Real sales calls. Real offers sent. Deal exit criteria so you don't waste time on bad fits. You learn what converts by doing it, not theorizing about it.
The Outputs That Matter
A Locked Signature Offer
Clear scope, defendable pricing, client-ready assets. A revenue model that shows exactly how this offer maps to your income goals. Capacity guardrails built in.
A Hand-Raiser System
Content that sparks real conversations. Re-engagement flows for warm leads. A pipeline tracker with defined minimum viable signals so you know what's working.
Real Sales Conversations
2-3 discovery calls booked and completed. Offers sent. Deal tracking in place with exit criteria so you know when to walk away from bad fits.
Confidence in Your Process
You know what to say on calls. You know how to position pricing. You know when someone's a fit and when they're not. No more hoping.
Build and Ship, Not Consume and Wait
This is an evergreen program. You get immediate access to everything and move at your own pace. You have 90 days of support, feedback, and Office Hours access to build your offer, test your message, and start selling.
Get Full Access
All 3 phases. All tools, templates, and frameworks. Everything you need to build your offer, test your message, and start selling.
Build Using AI Tools
Guided prompts, worksheets, templates that do the heavy lifting. You make decisions and get outputs. No staring at blank pages.
Submit for Review
Optional but recommended. Submit your work for async feedback. Get a response within 48 hours telling you what's tight and what needs sharpening.
Get Support in Office Hours
Weekly live sessions. Stuck on pricing? Spinning on messaging? Bring your questions. Get unstuck. See others solving the same challenges.
Results From Real Consultants
When I came to Kathryn, I had a pricing problem I couldn't solve. We'd grown organically, which meant our pricing had too - every customer was a special case. She didn't just tell me to raise prices. She created a systematic plan: which customers to approach first, how to position the changes, what to say when they pushed back. She took my scattered, emotional approach to pricing and replaced it with strategy. The transformation was in the clarity.
She helped me see exactly where my positioning was falling flat and showed me how to make it clearer, stronger, and more aligned with the clients I actually want to work with. Easily the most valuable advice I've gotten since starting my business.
Kathryn helped me look at my business funnel with fresh eyes and pinpoint key opportunities I was missing. What impressed me most was how she challenged me in the best way—guiding me through implementation, holding me accountable, and staying incredibly responsive throughout. Her guidance helped me build something stronger and more aligned with how I actually want to connect with my audience.
Rare to find AI training that actually delivers. 25 years consulting across 4 continents, designing AI transformation programs from startups to industrial scale - I thought I'd seen it all. Kathryn's practical AI training proved me wrong. I've immediately deployed her methodologies across my entrepreneurial programs in Morocco and Africa. The ROI? Measurable within the first week. If you're hesitating: don't. This is the shortcut you've been looking for.
This Works When You're Already Good at What You Do
The Offer Engine isn't for beginners. It's for consultants and service providers who know their craft but haven't figured out how to package and sell it at the level it deserves.
You've been at this for years
You've delivered results. Solved expensive problems. But your offers are cobbled together from past projects, not designed for clarity or scale.
You know you're undercharging
The value is there. The pricing isn't. You need a framework to position your worth and defend it without apologizing.
You want predictable revenue
The feast-or-famine cycle is exhausting. You need a pipeline system that keeps conversations flowing without cold outreach or constant hustle.
You're ready to build the system
You want an offer you can sell repeatedly, not one you rebuild every time.
What Consultants Ask Before Joining
I've bought programs before and didn't finish. Why would this be different?
Most programs are built to consume. The Offer Engine is built to ship. Every phase has a quick win in the first 24-48 hours. You're building real assets—not watching videos. And you have 90 days of support, so if you get stuck, you can get unstuck. Fast.
I don't have time for this right now.
This isn't a course you consume. It's self-paced work with live support. Move as fast or slow as you need within your 90-day access window. The difference: you have me to pressure test your ideas against. You have Office Hours to get unstuck. This is build-and-ship with accountability, not modules you watch alone.
What if I don't have a clear offer yet?
Perfect. That's exactly what Phase 1 builds. You'll use the Offer Fit Scorecard to find your Critical Priority offer, lock the scope, map the pricing, and walk away with a Signature Snapshot. If you're starting fuzzy, you'll finish clear.
Will this work for my industry?
If you're a B2B consultant or professional service provider selling expertise, yes. The framework works for accountants, fractional executives, tax advisors, operations consultants, strategists, and any other service where you solve expensive problems. The tools adapt to your industry—you're not fitting into a template.
What It Takes to Build Your Engine
The Offer Engine
One client at your new pricing pays for this. Most consultants recover the investment on their first deal.
($1,500 total)
- →Complete 3-phase system (Lock → Test → Sell)
- →All AI tools, templates, and frameworks
- →90 days of async review and feedback on your work
- →90 days of weekly Office Hours for live support
You're Not Doing This Alone
Weekly Office Hours to get unstuck in real time. Async review on your work submissions. Questions answered between calls. If you're hitting a wall by Phase 2, we'll workshop it together on the next Office Hours call—no extra charge.
Your next client conversation is coming this week. Maybe tomorrow. Will you walk into it with a locked offer and clear pricing, or will you wing it and leave money on the table—again?
The Question Isn't If. It's When.
Stop Building in the Dark.
Start Building With a System.
The offer. The message. The pipeline. The sales conversations.
The Offer Engine gives you the structure to build it all and the momentum to ship it.